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From the Desk of
Sarah C. LaLiberte
Thank you for visiting my
online resume site...
Below is a summary of my
work experience plus links to areas of
information which may be of interest. Please don't hesitate to contact me if
you need anything. I appreciate you taking the time to learn more about my
background and how I can help your organization's marketing efforts.
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My name is Sarah LaLiberte and I am a public relations,
communications, and
marketing professional with more than 12 years of corporate and agency
experience. You'll find I am a highly motivated, enthusiastic yet polished
professional. I am dedicated to marketing via both traditional channels
and emerging technologies - embracing and capitalizing on the importance
of "new" considerations such as
Web 2.0 - and I offer innovative ideas, outside-the-box thinking,
and creative problem solving. I work with all levels of an
organization and I am as comfortable in the board room as I am rolling up my
sleeves to do whatever it takes to get the best results.
I am looking for a mid- to senior-level marketing position
(located in New England or a virtual position from my home office) where I
can use my past experience and education to become and invaluable asset to
a marketing department. My core skills are
in public relations (PR), corporate communications, strategic
communications and marcom (marketing communications). However, I am
very interested in moving into product marketing management or new product
development, and although I have less experience in these areas, I found a
real passion in my work on related projects and believe that my career
path may lead me down this road in the future. My strongest skills are in
promotion, branding, research, networking,
strategy/brainstorming and writing, although I'm the type that enjoys
every aspect of what I do as long as the overall project is of interest. One of my top goals is to find a
company to which I can relate and personally connect. In my next position,
I would love to have a passion and believe in the product/service I am
marketing as I feel it is essential for establishing the most effective
communication programs.Below is my
resume and contact info. Thank you for your time and
consideration. Sarah C.
LaLiberte
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Sarah C.
LaLiberte |
| 181 Old Wellington Road |
cell:
978-502-8558 |
| Manchester, NH 03104 |
sarahlaliberte@yahoo.com
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SUMMARY |
SKILLS |
EXPERIENCE |
EDUCATION |
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SUMMARY |
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As a resourceful and
energetic leader adept at implementing high-profile, image-based
public relations, corporate communications and marketing programs, I
am an expert at creating integrated strategies to develop new/existing
customer sales, brand/product evolution, and media endorsement. In
addition to holding a BS in public relations and an MBA, my
professional experience over the last 12+ years highlights my proven
abilities in effective time, project, budget and staff management. |
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SKILLS |
 | Public Relations |
| Corporate Communications |
| Product Marketing Management |
| Brand Management |
| New Product Development |
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| Strategic Communications |
| Crisis Communications |
| Competitive Analysis |
| Market Research |
| Contract/Vendor Negotiations |
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| Campaign Management |
| Marketing Writing/Editing |
| Tradeshow Management |
| Messaging Development/Mgt |
| Public Spokesperson |
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EXPERIENCE |
| Director, Public Relations &
Corporate Communications |
2008 |
| Segway
Inc., Bedford, NH ~ Most famous for its two-wheeled
self-balancing Segway PT, Segway is the leader in green personal
transportation solutions for police, commercial security customers
and consumers |
| Public relations advisor and
media strategist for Segway (corporate) as well as Segway’s
global network of 250+ dealers and distributors in more than 60
countries |
| Managed worldwide professional
network of four consumer and commercial PR/marketing agencies
plus internal staff totaling 12 people with budget
responsibility for nearly $1M |
| Reporting to the VP of Global
Communications, developed an integrated communications approach
to increase product awareness and brand image |
| Served as the primary unified
“voice of the company” in many roles including media
spokesperson, blog writer/editor, proactive commentator on
third-party sites (including blogs, articles, etc.), and
conversation starter on social networking and Web 2.0 sites such
as Twitter, Facebook, and Segway Social |
| Responded to 100+ inbound media
inquiries a week, spanning the full spectrum of media from major
motion picture product placements to educational television show
content to inquiries about police and security for
international, national, and local newspapers and magazines |
| Confirmed over 550 domestic
media articles in Q3 2008 (not including broadcast) with 90%
positive and/or educational in tone |
| Secured targeted key media
endorsement and event management/coordination directly connected
to the company’s green transportation mission, including the
highly successful inaugural “Bicycle for a Day” event in NYC |
| Directed and implemented
proactive media, speaking engagement, and awards programs |
| Developed and delivered
messaging for crisis communications and legal PR in conjunction
with in-house legal counsel (including lawsuits, recalls, brand
disparagement and misrepresentation of trade dress) |
| Provided regulatory marketing
support for domestic and international affairs and coordinated
multiple university projects |
| Directed, wrote, proofed and/or
coordinated all press releases (~3/quarter), case studies
(~10/quarter), bylines/contributed articles, blog posts, and
other corporate communication |
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| Public Relations Manager |
2001 – 2008 |
| Aware,
Inc., Bedford, MA ~ Designs, develops, licenses and markets
broadband technology and biometric/compression software products |
| Established an in-house public
relations department/program, including securing vendor services
and negotiating contracts (prior to my arrival this was managed
by an outside agency) resulting in an annual savings of more
than 40% of the corresponding budget |
| Ongoing responsibility for
Aware’s strategic communications including all public relations
(PR), media relations, corporate communications, investor
relations (IR), and customer relations |
| Conduct needs analysis for
yearly programs then develop, direct and implement policies and
procedures for corporate marketing and PR strategies and tactics
for the company, including managing all media relations, press
releases/announcements (25/year), editorial placement,
contributed articles (4/year), white papers (10+), and speaking
opportunities/engagements, as well as related vendor services |
| Responsible for interim marcom
activities including event/trade show coordination (12+/year),
website coordination and updates, collateral creation and
editing, and management of all vendors and programs when open
positions existed in the marketing department |
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| Junior Associate, Public
Relations |
1997 – 1998 |
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Communications, Andover, MA ~ A full-service public
relations firm specializing in technology, trade shows,
business-to-business, and commercial/retail portfolios nationwide |
| Successfully developed support
materials such as media lists and briefing books, drafted press
releases, provided quality editing, and promoted media and
analyst relations for high-tech, trade show, and
business-to-business clients specializing in publishing
software, data warehouse/campaign management, network security,
and real estate |
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EDUCATION |
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Degrees |
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University of
Massachusetts, Lowell, College of Management, Graduate School
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Lowell, MA |
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MBA (Master’s
in Business Administration) |
3.9 GPA |
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Marketing
Concentration |
2003 – 2006 |
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Syracuse
University, Newhouse School of Public Communications |
Syracuse, NY |
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Bachelor's
Degree |
* Cum Laude 3.59 GPA |
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Major: Public Relations |
Minor:
Political Science |
1994 – 1997 |
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Studied
abroad in London, Fall 1995 |
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* Completed
typical 4-year program graduation requirements in 3 years
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Continuing Education |
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Emerson College, Division of
Continuing Education |
Boston, MA |
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Course work
toward Master’s Degree in Integrated Marketing Communications |
3.8 GPA |
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Marketing
Management & Integrated Marketing Communications |
2002 – 2003 |
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New Horizons
Computer Learning Centers |
Woburn, MA |
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FrontPage
2002 & HTML |
2003 |
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References Available Upon
Request |
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Social Media Resume:
http://www.sarahlaliberte.com |
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Professional Networking Site
& References:
LinkedIn |
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Download a copy of this
resume: Word (.doc)
or Adobe PDF (.pdf) |
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