From the Desk of

Sarah C. LaLiberte

 

Thank you for visiting my online resume site...

 

Below is a summary of my work experience plus links to areas of information which may be of interest. Please don't hesitate to contact me if you need anything. I appreciate you taking the time to learn more about my background and how I can help your organization's marketing efforts.

 

My name is Sarah LaLiberte and I am a public relations, communications, and marketing professional with more than 12 years of corporate and agency experience. You'll find I am a highly motivated, enthusiastic yet polished professional. I am dedicated to marketing via both traditional channels and emerging technologies - embracing and capitalizing on the importance of "new" considerations such as Web 2.0 - and I offer innovative ideas, outside-the-box thinking, and creative problem solving. I work with all levels of an organization and I am as comfortable in the board room as I am rolling up my sleeves to do whatever it takes to get the best results.
 
I am looking for a mid- to senior-level marketing position (located in New England or a virtual position from my home office) where I can use my past experience and education to become and invaluable asset to a marketing department. My core skills are in public relations (PR), corporate communications, strategic communications and marcom (marketing communications). However, I am very interested in moving into product marketing management or new product development, and although I have less experience in these areas, I found a real passion in my work on related projects and believe that my career path may lead me down this road in the future. My strongest skills are in promotion, branding, research, networking, strategy/brainstorming and writing, although I'm the type that enjoys every aspect of what I do as long as the overall project is of interest. One of my top goals is to find a company to which I can relate and personally connect. In my next position, I would love to have a passion and believe in the product/service I am marketing as I feel it is essential for establishing the most effective communication programs.

Below is my resume and contact info. Thank you for your time and consideration.

Sarah C. LaLiberte

 

Sarah C. LaLiberte

181 Old Wellington Road cell: 978-502-8558
Manchester, NH 03104 sarahlaliberte@yahoo.com
   
SUMMARY SKILLS EXPERIENCE EDUCATION
 
SUMMARY

As a resourceful and energetic leader adept at implementing high-profile, image-based public relations, corporate communications and marketing programs, I am an expert at creating integrated strategies to develop new/existing customer sales, brand/product evolution, and media endorsement. In addition to holding a BS in public relations and an MBA, my professional experience over the last 12+ years highlights my proven abilities in effective time, project, budget and staff management.

SKILLS
bulletPublic Relations
bulletCorporate Communications
bulletProduct Marketing Management
bulletBrand Management
bulletNew Product Development
bulletStrategic Communications
bulletCrisis Communications
bulletCompetitive Analysis
bulletMarket Research
bulletContract/Vendor Negotiations
bulletCampaign Management
bulletMarketing Writing/Editing
bulletTradeshow Management
bulletMessaging Development/Mgt
bulletPublic Spokesperson
EXPERIENCE
Director, Public Relations & Corporate Communications

2008

Segway Inc., Bedford, NH ~ Most famous for its two-wheeled self-balancing Segway PT, Segway is the leader in green personal transportation solutions for police, commercial security customers and consumers
bulletPublic relations advisor and media strategist for Segway (corporate) as well as Segway’s global network of 250+ dealers and distributors in more than 60 countries
bulletManaged worldwide professional network of four consumer and commercial PR/marketing agencies plus internal staff totaling 12 people with budget responsibility for nearly $1M
bulletReporting to the VP of Global Communications, developed an integrated communications approach to increase product awareness and brand image
bulletServed as the primary unified “voice of the company” in many roles including media spokesperson, blog writer/editor, proactive commentator on third-party sites (including blogs, articles, etc.), and conversation starter on social networking and Web 2.0 sites such as Twitter, Facebook, and Segway Social
bulletResponded to 100+ inbound media inquiries a week, spanning the full spectrum of media from major motion picture product placements to educational television show content to inquiries about police and security for international, national, and local newspapers and magazines
bulletConfirmed over 550 domestic media articles in Q3 2008 (not including broadcast) with 90% positive and/or educational in tone
bulletSecured targeted key media endorsement and event management/coordination directly connected to the company’s green transportation mission, including the highly successful inaugural “Bicycle for a Day” event in NYC
bulletDirected and implemented proactive media, speaking engagement, and awards programs
bulletDeveloped and delivered messaging for crisis communications and legal PR in conjunction with in-house legal counsel (including lawsuits, recalls, brand disparagement and misrepresentation of trade dress)
bulletProvided regulatory marketing support for domestic and international affairs and coordinated multiple university projects
bulletDirected, wrote, proofed and/or coordinated all press releases (~3/quarter), case studies (~10/quarter), bylines/contributed articles, blog posts, and other corporate communication
Public Relations Manager

 2001 – 2008

Aware, Inc., Bedford, MA ~ Designs, develops, licenses and markets broadband technology and biometric/compression software products
bulletEstablished an in-house public relations department/program, including securing vendor services and negotiating contracts (prior to my arrival this was managed by an outside agency) resulting in an annual savings of more than 40% of the corresponding budget
bulletOngoing responsibility for Aware’s strategic communications including all public relations (PR), media relations, corporate communications, investor relations (IR), and customer relations
bulletConduct needs analysis for yearly programs then develop, direct and implement policies and procedures for corporate marketing and PR strategies and tactics for the company, including managing all media relations, press releases/announcements (25/year), editorial placement, contributed articles (4/year), white papers (10+), and speaking opportunities/engagements, as well as related vendor services
bulletResponsible for interim marcom activities including event/trade show coordination (12+/year), website coordination and updates, collateral creation and editing, and management of all vendors and programs when open positions existed in the marketing department
Senior Account Manager, Public Relations

1998 – 2001

Rainier Corporation, Princeton, MA ~ International PR agency and full-service provider of strategic and tactical marketing services for emerging technologies
bulletOverall responsibility for multiple high-tech global clients including marketing, branding and public relations programs
bulletManaged internal team of four associates plus external contracted support and effectively delegated workload for multiple client projects for quality on-time, on-budget completion
bulletTrack deadlines and managed $500K/year total budget for both project and monthly activities on clients’ behalf
bulletTwo promotions: Associate Account Manager to Account Manager (6/98) then to Senior Account Manager (4/01), plus nomination for PRSA’s “Young PR Professional of the Year” in 2000
Junior Associate, Public Relations

1997 – 1998

PAN Communications, Andover, MA ~ A full-service public relations firm specializing in technology, trade shows, business-to-business, and commercial/retail portfolios nationwide
bulletSuccessfully developed support materials such as media lists and briefing books, drafted press releases, provided quality editing, and promoted media and analyst relations for high-tech, trade show, and business-to-business clients specializing in publishing software, data warehouse/campaign management, network security, and real estate
EDUCATION
Degrees
     University of Massachusetts, Lowell, College of Management, Graduate School Lowell, MA
     MBA (Master’s in Business Administration) 3.9 GPA
     Marketing Concentration  2003 – 2006
 
     Syracuse University, Newhouse School of Public Communications

 Syracuse, NY

     Bachelor's Degree * Cum Laude 3.59 GPA
     Major: Public Relations Minor: Political Science 1994 – 1997
     Studied abroad in London, Fall 1995
     * Completed typical 4-year program graduation requirements in 3 years
Continuing Education
     Emerson College, Division of Continuing Education Boston, MA
     Course work toward Master’s Degree in Integrated Marketing Communications 3.8 GPA
     Marketing Management & Integrated Marketing Communications 2002 – 2003
     New Horizons Computer Learning Centers Woburn, MA
     FrontPage 2002 & HTML 2003

References Available Upon Request

Social Media Resume: http://www.sarahlaliberte.com

Professional Networking Site & References: LinkedIn

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